In 2006, Bouygues Immobilier assumed a new identity that puts customer wellbeing at the heart of company strategy.

4 values

 

Expertise : Bouygues Immobilier expertise in every aspect of property development is acknowledged Europe-wide, and extends from residential projects to commercial property, retail parks and urban planning. The company cultivates this expertise through collaboration with proven partners (architects in particular) and by developing the talents of its people.

 

Trust : Bouygues Immobilier is committed to building trust-based relationships with all its partners.

 

Humanity : Bouygues Immobilier is an entreprise citoyenne; an ethical business that is actively and permanently conscious of the needs of people and the environment. Its approach to sustainable development is an excellent illustration of this commitment:

  • active dialogue with local authorities and neighbouring communities,
  • respect for the environment and the conservation of resources,
  • respect for others: employees, local differences, partners and sub-contractors, etc.
Accessibility: Bouygues Immobilier is permanently available to listen to the expectations of its customers. Every customer has an individual point of contact who will support them throughout the purchasing process, answer all their questions and advise them on all kinds of property issues.

 

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A new visual identity to convey these values

 Bouygues Immobilier has had a visual facelift with a new logo and signature.
        
  • A new logo
    • The open door symbol invites the viewer to enter a world of wellbeing and safety.
    • The bright blue of the logo conveys friendliness, availability and humanity.
    • The green of the door restates our commitment to respect for the environment and the natural surroundings of our developments.
    • The typeface has been chosen to underline the modernity of the brand by making it highly legible, accessible and recognisable.
    • Lastly, the green underscore gives visual balance to the logo as a whole, and illustrates the stability and permanence of the company.

 

  • The signature line Ensemble, imaginons votre bien-être (Designing your wellbeing together) : this interprets the constant commitment of Bouygues Immobilier to address the long-term interests and wellbeing of its customers, employees and partners from the very earliest stages of every project.


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