In 2009:
Residential:
Bouygues Immobilier took reservations for 11,230 housing units in 2009 (net of withdrawals), an increase of 40% on 2008. Bouygues Immobilier took residential property reservations worth €1,803 million excl. VAT, 38% more than in 2008.
Commercial:
In a very depressed commercial property market, it took orders worth €152 million.
Bouygues Immobilier reported record sales of €2,989 million in 2009, 2% up on 2008.
Net profi t attributable to the Group rose 5% to €110 million in 2009, Bouygues Immobilier having started to cut overheads and production costs in late 2008.
The fi nancial structure is robust, with a net cash surplus of €146 million at 31 December 2009. Bouygues Immobilier has shareholders’ equity of €512 million.
With a 34% rise in reservations, 2009 partly made up for the sharp fall in 2008. 106,300 reservations in all were taken on the French market for new, privately developed residential property, a result made possible by lower interest rates and measures introduced by the French government in its stimulus plan (Loi Scellier tax incentives, doubling of the amount available for interest-free mortgages, PASS-FONCIER® scheme for lowincome first-time buyers). Taking advantage of these favourable circumstances, Bouygues Immobilier was able to perform better than the market.
With 10,740 reservations in France, its market share increased to 10.1%.
The commercial market remained sluggish in 2009, with placed demand falling by 25%, rents continuing to fall and initial yields stabilising after a sharp rise. However, Bouygues Immobilier stood out against this generally gloomy background, delivering a number of fl agship projects totalling 268,500 sq metres. The company also underlined its sustainable development credentials, starting work on the fi rst large-scale positive-energy building in France (Green Office®, at Meudon-la-Forêt) and introducing RehaGreen®, an innovative approach to rehabilitation, in an innovation policy intended to encourage the emergence of a sustainable commercial property segment.